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Images sourced directly from the Olive & June website at oliveandjune.com for accuracy. We never source images from third party sites.
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The nearest shades to Hard Launch across other brands in the Index, ranked by color distance. Not sponsored, not guessed: measured from each polish's recorded color.
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Hard Launch by Olive & June is a soft, vivid bubblegum pink with a chrome, cream, duochrome, iridescent, and metallic finish.

Color
A pinky-purple iridescent duochrome polish that you’re sure to love, and let everyone know about. “My love for this shade is not new - we’ve been soft launching it since we created it, and now we’re sharing it with y’all!” XO SGT
In the Index, Hard Launch is recorded as a soft, vivid bubblegum pink with a chrome, cream, duochrome, iridescent, and metallic finish. That recorded color drives the swatch above and every match below.
It tends to get tagged for valentines.
The formula carries 7-free, cruelty-free, and vegan certifications, as published by Olive & June.
Its closest color match in the Index right now is Makeout-side by OPI. The full list of near matches is below, ranked by how close each one sits to this shade.
Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Alumina, Stearalkonium Bentonite, Titanium Dioxide (CI 77891), Acrylates Copolymer, Styrene/Acrylates Copolymer, Silica Dimethyl Silylate, Sucrose Acetate Isobutyrate, Dipropylene Glycol Dibenzoate, Octocrylene, Tin Oxide, Silica, Polyvinyl Butyral, Di-HEMA Trimethylhexyl Dicarbamate, Citric Acid, Red 7 Lake (CI 15850:1), Dimethicone, n-Butyl Alcohol, Trimethylsiloxysilicate, Iron Oxide (CI 77499), Yellow 5 Lake (CI 19140), Ferric Ammonium Ferrocyanide (CI 77510), Diacetone Alcohol, Phosphoric Acid
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DND
Baby Girl #497
97% match